It's wonderful what one can find while stumbling aimlessly around Facebook. On one such day, I came across the "Pink Ladoo Project", and the name had me instantly intrigued. So the natural next step was to investigate what this project was all about - and I instantly fell in love with the idea. The South Asian culture, whether in South Asia or abroad as many of us are, still had lots of gender-biased traditions that permeate far and wide. I'm thankful everyday that I grew up in a family where my being a female was celebrated, not treated as something to be ashamed of. I know of many South Asian women my age who are still expected to aspire to marriage and childbearing as their highest goals. Yes, you may have done all these wonderful things - but when are you getting married? I recently started working at McKinsey, and remember running into someone at a (South Asian) wedding soon after this happened. They were very happy for and proud of me, and said as much, but soon